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Obi Obadike

FOUNDER & CEO, ETHICAL INC.

Obi Obadike is a #1 best-selling author of a diet and exercise book he co-authored with Morris Chestnut called The Cut. He was recognized as the 6th most influential fitness expert on the web by Dr Oz’s sharecare.com site. As a certified Fitness Trainer and Nutritionist with ISSA, Obi has become a nationally and globally recognized Celebrity Fitness & Nutrition expert and has trained celebrities such as Steve Harvey, Stephen A. Smith, Morris Chestnut and others. He is an award-winning health and wellness writer who has written hundreds of health and wellness articles for many top fitness/health magazines and health and wellness websites.

He is one of the most published health and wellness experts over the past 13 years. He was on the certification board for ISSA and he was awarded the Famous Alumni DEAC award at ISSA for his contributions in the fitness industry over the past decade. He co-hosted a fitness reality entrepreneur TV show on Spike TV called Sweat Inc with Jillian Michaels and Randy Hetrick, Founder of TRX. He also had a regular fitness expert TV role on a Summer Shape Up weight-loss series for NBC’s Today Show. And he was a regular health and wellness correspondent for the Steve Harvey national syndicated morning radio show. He has been featured as a health and wellness expert guest on most national daytime talk shows in the country. Obadike holds a masters of science degree from University of Phoenix.

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Morris Chestnut

CO-FOUNDER & BRAND AMBASSADOR, ETHICAL INC.

Morris Chestnut is a beloved actor known for his memorable roles in films such as Boyz n the Hood (1991), The Brothers (2001), The Perfect Holiday (2007), Think Like a Man (2012), and the commercially and critically acclaimed The Best Man (1999) and its successful sequel The Best Man Holiday (2013).

Morris Chestnut currently is starring on the new FOX drama, Our Kind of People (2021). Simultaneously, he is preparing to reprise his role as “Lance Sullivan” in the Peacock limited series The Best Man: The Final Chapters.

He is currently on the cast of the FOX drama The Resident (2018), played the titular character on Rosewood (2015) and has appeared in other television shows such as The Enemy Within (2019), Legends (2014), American Horror Story (2011), Goliath (2016) and Nurse Jackie (2009), which earned him the 2014 NAACP Image Award in the category of “Outstanding Supporting Actor in a Comedy Series.” 

He has been nominated for an Image Award four times.

Chestnut most recent films include Screen Gems’ When the Bough Breaks (2016), Sony Pictures’ The Perfect Guy (2015) and opposite Robert De Niro in the heist thriller film BUS 657 (2015).  

He starred opposite Halle Berry in TriStar Pictures’ The Call (2013), which became a surprise critical and commercial success. That same year, he also starred in Universal Pictures’ summer action film, Kick Ass 2 (2013), opposite Jim Carrey and Chloe Grace Moretz, and the studio’s tent pole summer comedy Identity Thief (2013), opposite Melissa McCarthy. 

He reprised his role as ‘Lance’ in Universal Pictures’ The Best Man Holiday (2013). The film opened with $17 million during its first weekend, the fifth-largest opening for an R-rated romantic comedy, the second-highest opening for an urban romantic comedy, and the sixth-biggest opening for an urban-themed film overall.

obi_morris_isolated
obi_morris_isolated
obi_morris_isolated

Obi Obadike

FOUNDER & CEO,
ETHICAL INC.

Obi Obadike is a #1 best-selling author of a diet and exercise book he co-authored with Morris Chestnut called The Cut. He was recognized as the 6th most influential fitness expert on the web by Dr Oz’s sharecare.com site. He is a nationally and globally recognized Celebrity Fitness & Nutrition expert and he has trained celebrities such as Steve Harvey, Stephen A. Smith, Morris Chestnut and others. He is an award-winning health and wellness writer who has written hundreds of health and wellness articles for many top fitness/health magazines and health and wellness websites.

He is one of the most published health and wellness experts over the past 13 years. He was on the certification board for ISSA and he was awarded the Famous Alumni DEAC award at ISSA for his contributions in the fitness industry over the past decade. He co-hosted a fitness reality entrepreneur TV show on Spike TV called Sweat Inc with Jillian Michaels and Randy Hetrick, Founder of TRX. He also had a regular fitness expert TV role on a Summer Shape Up weight-loss series for NBC’s Today Show. And he was a regular health and wellness correspondent for the Steve Harvey national syndicated morning radio show. He has been featured as a health and wellness expert guest on most national daytime talk shows in the country. Obadike holds a masters of science degree from University of Phoenix.

Morris Chestnut

CO-FOUNDER & BRAND AMBASSADOR, ETHICAL INC.

Morris Chestnut is a beloved actor known for his memorable roles in films such as Boyz n the Hood (1991), The Brothers (2001), The Perfect Holiday (2007), Think Like a Man (2012), and the commercially and critically acclaimed The Best Man (1999) and its successful sequel The Best Man Holiday (2013).

Morris Chestnut currently is starring on the new FOX drama, Our Kind of People (2021). Simultaneously, he is preparing to reprise his role as “Lance Sullivan” in the Peacock limited series The Best Man: The Final Chapters.

He is currently on the cast of the FOX drama The Resident (2018), played the titular character on Rosewood (2015) and has appeared in other television shows such as The Enemy Within (2019), Legends (2014), American Horror Story (2011), Goliath (2016) and Nurse Jackie (2009), which earned him the 2014 NAACP Image Award in the category of “Outstanding Supporting Actor in a Comedy Series.” 

He has been nominated for an Image Award four times.

Chestnut most recent films include Screen Gems’ When the Bough Breaks (2016), Sony Pictures’ The Perfect Guy (2015) and opposite Robert De Niro in the heist thriller film BUS 657 (2015).  

He starred opposite Halle Berry in TriStar Pictures’ The Call (2013), which became a surprise critical and commercial success. That same year, he also starred in Universal Pictures’ summer action film, Kick Ass 2 (2013), opposite Jim Carrey and Chloe Grace Moretz, and the studio’s tent pole summer comedy Identity Thief (2013), opposite Melissa McCarthy. 

He reprised his role as ‘Lance’ in Universal Pictures’ The Best Man Holiday (2013). The film opened with $17 million during its first weekend, the fifth-largest opening for an R-rated romantic comedy, the second-highest opening for an urban romantic comedy, and the sixth-biggest opening for an urban-themed film overall.

Our Commitment

First and foremost, we’re driven to support you in your pursuit of a healthy and rewarding lifestyle, and we aim to achieve that by doing it the right way, the ethical way… we just happen to make great supplements to help you along the way.

Our Story

Ethical Inc. was created in response to a deep desire to support people living their best life with ethically-made health products. After more than a decade in the fitness industry, our founders decided it was time to evolve the industry: we know that it takes more than a supplement to be truly healthy.

Our promise is if we can’t make it in an ethical way, we won’t make it at all. Period.

How We Give Back

Supporting the head, heart, and hands, of not only our customers but the greater community as a whole is of the utmost importance to Ethical. Consequently, a part of our proceeds will go towards supporting organizations that align with this goal.

NATIONAL ALLIANCE ON MENTAL ILLNESS

Having touched the lives of our team members and their families, mental health initiatives have become an important focus for us. That's why we support the work of the National Alliance on Mental Illness.

American Heart Association

Raising awareness on the importance of a healthy heart, the American Heart Association strives to encourage healthy habits that help reduce the risk of heart disease.

ONE TREE PLANTED

Having planted over 40 million trees in more than 43 countries, One Tree Planted makes it simple for anyone to help the environment by planting trees, restoring forests, creating habitat for biodiversity and making a positive social impact around the world.

How We Give Back

Supporting the head, heart, and hands, of not only our customers but the greater community as a whole is of the utmost importance to Ethical. Consequently, a part of our proceeds will go towards supporting organizations that align with this goal.

NATIONAL ALLIANCE ON MENTAL ILLNESS

Having touched the lives of our team members and their families, mental health initiatives have become an important focus for us. That's why we support the work of the National Alliance on Mental Illness.

AMERICAN HEART ASSOCIATION

Raising awareness on the importance of a healthy heart, the American Heart Association strives to encourage healthy habits that help reduce the risk of heart disease.

ONE TREE PLANTED

Having planted over 40 million trees in more than 43 countries, One Tree Planted makes it simple for anyone to help the environment by planting trees, restoring forests, creating habitat for biodiversity and making a positive social impact around the world.